Susan White Morrissey founded White + Warren in 1997 with women at its center—and this philosophy still rings true today. Cardiovascular disease is the leading cause of death for women in the United States, claiming one in three lives. Knowing firsthand what it is to lose someone we love to this disease, we want to do our part to raise awareness and drive positive change. This is how we plan to get there.

We’re excited to continue working alongside the American Heart Association and its Go Red for Women movement to rally our communities to be the beat for someone they love. This year, we encourage everyone to join the CPR Challenge. About 90 percent of people who suffer out-of-hospital cardiac arrests do not survive. If you are called on to give CPR in the event of an emergency, you will most likely be saving the life of a spouse, a parent or friend.

No one should lose a loved one to heart disease
5 Ways To Be The Beat


CPR can double or triple a cardiac arrest victim’s chance of survival. Watch the 90-second  Hands-Only CPR instructional video at, so you can save someone’s life.


Share a photo or video on social media of yourself in red and at least one healthy habit you’re practicing on February 3, 2023, and use #WearRedDay to raise awareness.


Create your own donation page via to contribute to AHA’s mission to build longer, healthier lives free of cardiovascular disease.


Share your personal connection to the mission to your friends, family and coworkers. Encourage them to get involved for a good cause.


Move to the music, meditate to find your zen, try new heart-healthy recipes–small actions build up to big changes over time.

Together, we can keep more hearts beating
Our Commitment
Our Commitment

We are building on our annual commitment to raise heart health awareness by supporting the American Heart Association’s Life Is Why™ Campaign. This includes helping to fund lifesaving research and advocate for equitable access to care and treatments in our communities—especially those disproportionately affected by cardiovascular diseases, particularly women.

You Shop, We Give

Created to support the fight against heart disease, this year’s Life Is Why Shop features a limited-edition capsule of heart-embroidered cashmere styles. With each purchase from the shop throughout February, 20% of net proceeds benefits the American Heart Association’s Life Is Why™ Campaign.

Double Your Impact

We are working with ShoppingGives so you can make a donation of your own to the American Heart Association’s  Life Is Why™ Campaign. White + Warren will match all donations dollar for dollar now through February 28, 2023.

Shop Cashmere For A Cause


If you remove a bundled item from your cart, you will lose the bundle discount on other bundle items as well.

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